Introducing Feminist Wellness, the Wellness Industry’s Rising Women-Centric Frontier
As the wellness world continues to explode in the wake of the Covid-19 pandemic, an up-and-coming trend in the personal health space has emerged as a major force to be reckoned with: feminist wellness. With high-profile public figures like Goop’s Gwyneth Paltrow and Poosh’s Kourtney Kardashian setting the tone for feminist wellness through their respective multi-million-dollar women’s wellness platforms, female consumers around the globe are catching on to new experiences specifically curated and catered to their feminine needs.
This post-pandemic shift toward focused women’s wellness opportunities is only fitting considering women continually dominate as the major shareholders, inventors, and entrepreneurs throughout the wellness industry; according to figures from the Global Wellness Summit’s (GWS) 2017 conference, more than 56 percent of the event’s wellness leader delegates were women, numbers that are only expected to rise in the years to come.
When compared to the global health industry at large, of which women compromise 70 percent of all health workers yet only 26 percent of the industry’s high-level r epresentation, it’s easy to see why female consumers are overwhelmingly seeking women-centric wellness experiences – experiences that are mainly created by women, for women – over ventures created by the male-dominated health sector.
Keenly aware that the existing healthcare industry is in no rush to address women’s bodily and lifestyle issues, the feminist wellness industry has set out to create uplifting experiences for all women that delicately blend empowerment, feminism, and wellness in one accessible fell swoop.
As one GWS attendee succinctly surmised, women have “created their own alternative healthcare system… as a direct response to a mainstream medical establishment that frequently dismisses and dehumanizes them.”
This means the rise of women’s centric wellness spaces, including yoga collectives, co-working clubs, and wellness collectives that allow women to connect with like-minded individuals and join a safe and supportive community that understands what they're going through on their wellness journeys.
“There’s been a paradigm shift…increasingly women are seeking out other women’s company…Women have become less competitive with each other, more embracing and there’s a sorority that is stronger than ever,” Kate Percival, a leader of the women’s club movement, told the GWS.
The concentration on feminist wellness has also resulted in the acceleration of women-focused wellness travel and femtech development, a sector of the healthcare industry created by women with the mission to solve women’s health issues at their roots with the power of technological advancements and new medical advancements.
With the global wellness industry expected to reach a huge $7.65 billion valuation by the year 2030, expect feminist wellness and its women-centric experiences to continue its upward trajectory and become cemented as one of the sector’s most important players in the years to come.
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